Celebrity Big Brother has received complaints to Ofcom over bullying

It's barely been on air a week but already Celebrity Big Brother is the source of controversy, with UK's broadcasting authority Ofcom receiving multiple complaints over an incident some viewers felt was bullying.

The incident in question was between Geordie Shore's Marnie Simpson and Loose Women's Saira Khan whereby Simpson flashed her boobs in her face. It occurred after a day of arguments in the house that led to a boozy night, where Marnie was dared by some of her fellow housemates to fake apologise to Khan and say "Do you think the reason we had the big argument is because I have better boobs than you?"

You can watch it below;

It made for uncomfortable viewing, to say the least. It may have just come across as a bit of fun if the pair had been friends, but considering the dynamic between the two, it did just feel like Khan was being picked on.

Fellow housemate DJ James Whale was quick to come to Khan's defense, saying; "That was uncalled for. That was a bet? I don't find that very funny," he said.

Viewers also took to social media to voice their outage over the incident;

Although some jumped to Marnie's defense, including her Geordie Shore co-star and former Celebrity Big Brother winner Charlotte Crosby. However she did say she wished Marnie didn't do it;

Marnie did apologise the next day, although it was about as sincere as a Hallmark card. It remains to be seen whether the matter will be taken any further by Big Brother, while an Ofcom spokesperson said: "We will assess these complaints before deciding whether to investigate or not."

What do you think... bullying? Or just a bit of craic?