Bitter Disappointment: Kids Taste Dark Choc for the First Time
It really is an acquired taste.
We all remember the first time we were stung by the bitter disappointment that is dark chocolate, and this ad for Israeli chocolate Splendid exploited kids natural tendency towards anything chocolate looking by having them try the bitterest version of it for the first time on camera. At least they got paid for it (or at least their parents did).
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You can't beat a bit of milk chocolate dipped in tea. Mmmmm. What's your favourite type of choc?