Cate Blanchett takes on a new role for SK-II

Cate Blanchett, she of the impeccable taste and universally agreed upon elegance, has become the face of premium skincare brand SK-II. Or "brand ambassador" as de posh brands do like to be calling such an advertising partnership nowadays.

Now when you see the words premium and skincare together you know it means one thing - expensive. And then when you see the word "ambassador" you know it means feckin expensive.

But Cate thinks she's worth it anyways, saying grandly "Throughout my career, I have only accepted roles that I am passionate about, and my partnership with SK-II is no different".

We'll have more news on this exciting happening in the world of beauty and its inappropriate use of political terminology. In the meantime have a look at the Facial Treatment Cleansing Oil. I don't think I'll be able to resist this one - oh I wish I hadn't seen it! Damn you CB!

But I ask you. I put this to you now. If you had a high end beauty range wouldn't you want Cate Blanchett to be the face of it? I would.