Beaut.ie Byte: Natasha Poly for L'Oreal Paris

As beauty shots go, this is a winner. Russian model Natasha Poly has just been signed as the new face of L'Oreal Paris, a cosmetic club that already boasts models Doutzen Kroes and Claudia Schiffer plus singers Gwen Stefani, Beyoncé Knowles, and er, Cheryl Cole as some of its ambassadresses.

No news yet on the products she'll front - though she's trotted out her faves in the form of Elnett and Colour Riche Lipstick - but what's most interesting from a Beaut.ie perspective is that bangin' smokey eye. If you like it too then check the site tomorrow, because Sara's back with another of her easy-to-follow eye guides, and happily, it's on the classic black eye. You too can channel Poly this weekend; Elnett and Colour Riche, optional.

And yes: you are worth it.