Why's Snapchat So Popular? Do You Use the App?

Admit it, you’ve all wondered why Snapchat is so popular. If you haven’t, then you’re probably wondered what it actually is. Don’t worry, this will help you too.

Evan Spiegel, the CEO of the company that has made selfies socially acceptable, Snapchat, has released a video explaining why it’s so popular with kids these days.

We’d thought that it was because we’re all self-obsessed show-offs that don’t have the attention span for anything longer than ten seconds, but we were wrong. Seemingly it's a lot more complicated than that, but we're not buying it.

As an aside, you’d think for a modern company that’s thrived in the social media world, they’d have shot the thing in HD. If you had a penny for every pixel on the screen, you’d be lucky to have a penny.

Are you on Snapchat? Do you use it more than other social media?