Thumbs up for Rimmel Lash Maxxx: maxxximum impact for minimum price

It's the review you've been waiting for with bated breath. Ah the mighty Maxxx. Daringly forcing a comparison with the super duper blockbusting and pocket friendly Max Factor Masterpiece Max.

So what did I think of the Maxxx? Did it give me fatter eyelashes than Kate Mosses legs? Did it give me the London Look? Whatever that is.

Three times fuller lashes?

Yep, it does what it says on the tin all right. Va va voom, thick, full, blacker than black lashes. If you want to draw attention to those peepers this won't let you down.

Oh yeah - one thing. Like all Rimmel mascaras: this brush is a comb and I managed to stick it in my eye a couple of times, so used am I to wielding a traditional brush. But the comb is great for separating the lashes and ensuring that all important clump free finish.

But be warned. If you're a luxe mascara lover then this won't do it for you. Stick to Chanel Inimitable. This is of different quality - of course, because it's so budget-tastic. But if you want maximum impact for minimum price this is yer only man.