SS10: Benefit Sugarbomb

Look for Benefit's new face powder on counter towards the end of January: it's called Sugarbomb, and it joins a line-up that boasts Coralista, 10, Dandelion, Thrrrob, Dallas and phew, a couple more besides.

I know it confuses peeps that they have so many blushers available but ignore the packaging and focus on the shades instead - their offering is just like other beauty brands - they have pinks, peaches, corals and bronzers just like all the other cosmetics houses, it's just that they don't come in a uniform compact. And as far as I'm concerned it's a bonus that each comes dickied up in its own fancy livery, anyway.

Sugarbomb will cost €33.50 and contains four shimmery shades which you swirl together on a brush and apply to the cheeks. It's shimmery, it's pretty and best of all, they suggest that you then pick one shade and apply it over your swirl, just on the apples of the cheeks, for an even bigger pretty-factor.

I am ashamed to say that while I have one of these, I have done nought with it yet but stick my finger into it, pull it back out and go, "oOooOoh". Yes, bad beauty reviewer. I faithfully promise to try it out STAT. If you can't wait till the end of January to get your paws on one, you can order online from the US Benefit website for $28.