Sienna Miller for Boss Orange: Good Idea or Not?

I got a preview bottle of Boss Orange a few months ago and along with it, a sneaky peek of the face of the brand. Sienna Miller.

Ah.

I have to admit, I was a bit surprised at that. Not so much because of La Miller's tangled love life as such (she can ride who she likes, as far as I'm concerned), but more that a brand like Boss would have a punt on her considering the amount of red-top press she's gotten, and not much of it has been good.

Her blonde, boho style is perfect for the fragrance though, which is a breezy, summer citrus that'll appeal to older teenagers and 20-somethings.  The bottle is really pretty too, with a faux crystal decoration and a chunky cap.

So, what do you reckon? Is Sienna a good choice as the face of a fragrance brand, or is it a bad auld plan altogether?