Beauty Ed's product of the week: For matte shadow fans

I love this time of the week; it's when I get to sift through all my makeup and beauty products and find one that I feel is exceptional. When I say exceptional, I mean it has to have moved me in some way, shape or form.

For those of you who don't know, I have been a makeup artist over fourteen years now, so I drive a hard bargain when it comes to makeup and skin products.

This week's product of the week goes to:

• The Balm - Meet Matt(e) Nude Palette €43

First and foremost I want to point out that matte eyeshadows are a must have in any makeup kit. This palette not only has fantastic pigment, but also a really good colour variety covering both day and night looks, and they really blend well together and are extremely buildable. The Balm packaging is also highly entertaining; they've labeled the shades according to ethnicity. A little taboo, yes, but they seem to get away with it due to the high quality of their product line.

This brand is one to watch this year.

Are you a The Balm fan yet?