Product of the Day: The serum for people who really need to start using serum

Serum is not a product you need to skip when it comes to your regime. This one will tick the appropriate boxes if you haven't yet got on the serum train

Whether you are a serum convert or not, your skin has to be something you look after. If you already do, then well done. If you are a "sleep in your makeup" kind of girl, 2018's resolution is to start.

You are never too young to start looking after your skin, but you can be too old. Prevention is better than cure. And that's why serums come in. If you think they're a gimmick like gym makeup, invented for gullible people in search of the elixir of life, think again. Serums are actually a really important part of a skincare regime. They contain 60% more active ingredients than your regular moisturisers, making the product that bit more effective.

Reform Skincare Vitamin B5 Gel  €59.99

This buzzed-about serum is enriched with hyaluronic acid the ingredient of 2017 for improving hydration in skin, which is something that we all need in our lives. This vitamin-enriched formula also replenishes the nutrients making your skin plumper and smoother and basically more youthful looking.

So, if 2018 is the year you promised to take the bull by the horns and make a difference in your skin, invest in a good serum with your first paycheck of the year.