NEW! Lancôme Hypnôse Naturals Collection For Eyes: How To Look Chic 'In the Nip'. Review, Pics, Swatches

We launched exciting shortlists category of the Beaut.ie Awards this week and it's no surprise that I love looking at the shortlists for the makeup category. (Head here to vote for your ultimate makeup products!) While we wait to find out what you beautiful ladies voted as your favourite products and brands, we can rely on one thing - pretty much every Irish woman loves a reliable everyday product.

Versatile neutrals and products that can take you from daytime to evening are universal favourites. That's why we think you'll like the new Lancôme Hypnôse Naturals Collection. These products are aimed at creating beautiful, natural effects and are long-wearing, practical (that's by no means a bad thing) and will take you from lectures or the office to evening shenanigans with ease.

We have two products from the collection to show you. One of them has now earned a coveted place in my everyday makeup bag. The rules of the makeup bag are strict. For something to be added, something else has to get the boot. I really have to like the new addition to oust an old favourite!

La Base Paupieres Pro in shade 01, Beige Ivoire, is part of a six shade strong collection of cream shadow/base products. Shade 01 is a classic nude shot through with some very fine shimmer for light reflection. I've been using it as a shadow base and I adore it.

And while it's very pretty on its own, evening out the colour of your eyelids and creating a fresh, 'awake' (as opposed to zombified) look, I prefer to wear this colour - the lightest in the collection - as an eye primer. I apply it gently with the pad of my ring finger and it gives me a few seconds to blend it in before setting to a satin matte finish. Then, I press on whatever powder shadow I'm in the mood for with a flat shadow brush.

Applied as a base, this cream shadow from Lancôme will grip anything you apply on top and hold it beautifully. The longest I've worn this for so far is twelve hours. My shadow creased after about nine hours, but by bedtime my eye makeup was well and truly still in place. I'd call that very good going. A pot of this will set you back €23.

And the collection also contains three Hypnôse Drama Eyeshadow Palettes (€48). I have Gris Au Naturel to show you, but Taupe au Naturel and Brun au Naturel are both well worth checking out.

The palettes contain five shadows, all in what you might call a semi-matte finish. Really, they're satin. Gris au Naturel is beautiful - the shadows are buttery soft and absolutely made for blending. The possibilities with a palette like this are pretty much endless. Be careful with the darker shades, though. You'll get some falldown with them.

Are you liking the look of these? Do you sport a natural look for everyday? Tell us the lore of your makeup look in the comments!