New ad Campaign for Coco Mademoiselle

One thing Chanel do brilliantly (apart from their products, of course), is their advertising. It's cinematic in scope, always gorgeously shot and saturated in colour, and if it sometimes feels a bit OTT, well we'll forgive them - it is Chanel, after all.

On TV and cinema screens right now is their new spot for Coco Mademoiselle. Not a new fragrance, we know, but this new ad is bound to bring the spotlight back to the scent and a whole new legion of fans will discover it, I'm pretty sure.

It stars Kiera Knightley, sashaying about in a gorgeous red silk gown, exclusively designed for her, of course. She's accessorised with some of Chanel's fine jewellery, and naturally, Coco Mademoiselle. With a soundtrack by Joss Stone, who's put her lungs to an upbeat oldie by Nat King Cole, the ad is fun, flirty - and it looks beautiful. It's set in Mme Chanel's apartment on the Rue Cambon (which has also given its name to a complimentary Coco Mademoiselle collection released to mark the occasion of the new spot) and it's a spectacular setting - mirrors, lacquer and light reflecting surfaces abound, giving the ad a glossy, expensive and luxurious feel.

Not seen it yet and can't wait till you get back to your telly? You don't have to! Visit Coco-mademoiselle.com and have a gander for yourselves!