Lily Rose Depp is the new face of Chanel No. 5!

She has been the face of Chanel eyewear and now she's got one hell of an upgrade as the face of iconic fragrance Chanel No. 5.

The scent is traditionally associated with, well, our mothers, but Chanel obviously want to spread the full-on fragrance to a younger crowd. Seriously, though, can you imagine a crowd of 18-year-olds at Electric Picnic clouded in Chanel No. 5? Hold your coughs and splutters, it's not actually likely to happen because Lily Rose's new fave scent is a fresh, hip version, No.5 L'Eau.

And it's Insta-ffical!

Little Depp has a family history of Chanel; her mother Vanessa Paradis was a fragrance ambassador too, fronting the Coco Chanel perfume.

Get ready to cough your way through a cloud of No. 5 L'Eau at a festival near you this year!

Via Refinery 29