Legs Akimbo in the Alpen "Aerobics" Ad. You know how good it is

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Ah we all know by now that we should be eating brekkie. And although Alpen is crammed to the gills with added sugar and is not a very wise breakfast choice at all, it seems to have become instantly more palatable to a whole new generation of men.

For on the telly, in heavy rotation, five gorgeous knicker clad girls overlooking a lake are doing suggestive Aerobics whilst clutching bowls of Alpen. As you do.

Why it's enough to make a red blooded man choke on the biscuit he's dunking into his tea as he sits innocently waiting for X Factor to resume. Cough cough went the husband. "Haha" I said, "I was wondering when you'd see that ad".

"What do you mean?" he pretended. "Oh the Alpen thing, God I hardly noticed it. But now that you mention it... it is very er sexy for a cereal ad".

Now that I mention it eh? As soon as I hear the slightly sleazy music start up now I make sure to tell him "Your ad is on".

(By the way Alpen the inclusion of the men at the end is no cigar. For effective comparison they would need to be shirtless and doing, I don't know press ups or something. Not stupid waist stretching exercises).