I Should Coco: A Chanel Lipstick Fave Gets an Overhaul

I will unashamedly admit I love a Chanel lipstick. There are equally luxurious brands, and more expensive brands, but there’s something about Chanel and that black and gold packaging, that’s just a little bit special. Not that I wear lipstick too often (I can’t shake the feeling they’re for proper grown ups) but a Chanel lippie will always elicit an ‘ooh!’.

The Rouge Coco line, which launched in 2010, has undergone a complete formulation revamp this year. Thirty three formulas were developed, 19 tested and the winner contain a ‘three dimensional’ hydrating and comforting complex called Hydraboost. 

The new Rouge Cocos contains a butter made up of jojoba, mimosa and sunflower plant waxes and a polymer film with silicone microbes to help fill out creases and prevent the colour from bleeding. 

The formulation is so smooth and glides on, with a soft luminous finish. There are 24 shades across six colour palettes - and each shade is named after someone who was close to Coco Chanel.

There’s Nudes, Oranges, Pinks, Rosewoods, Reds, Plums and a handful of complementary liners available  too. We got one of each colour family to try and  and from left to right the shades are 

• 406 Antoinette (Nudes)
• 418 Misia (Oranges)
• 426 Roussy (Pinks)
• 442 Dimitri (Reds)
• 450 Ina (Plums)

The new Rouge Cocos are €32.50 each and the range is on counters March 13, with a pout-tastic Keira Knightly fronting the campaign. 

See more of all things makeup here!

Do you splash out on designer lippy? Do you think buying expensive brands is necessary when it comes to your smackers?