So this is happening: Urban Decay in Wonderland

Has there ever been another makeup brand and work of fiction that were meant to be together? It's like Urban Decay was created purely for this reason.

The cool and unusual makeup brand is playing a stellar game with its collaborations recently; no one can get over the wonder of the Gwen Stefani collection. But this one, this is gonna be good. We are picturing lots of gold, purples of every hue, and some interesting lip colours (bagsies the Queen of Heart red).

Do you think this is something worth keeping an eye on? Have you been impressed with UD's previous collaborations?