Feel The Force: Hadyn Christensen the Face of Lacoste's New Challenge

[The setting: a large planet-sized weapon of mass destruction. Delightfully scented]

PERFUMER: Fragrance sales are down! What should our team do?

DARTH VADER: Perhaps I can find new ways to motivate them.

PERFUMER: But how, Lord Vader, how? I just don't know what approach we should take!

DARTH VADER: Obi-Wan once thought as you do. You don't know the power of the Dark Side

PERFUMER: Er, OK then. So anyway, we have this new launch for men coming out in July, it's called Challenge and we're using your young self to promote it.

DARTH VADER: Impressive. Most impressive. Obi-Wan has taught you well.