Fancy: Vichy Launch Fresh Cosmetics Line, Aqualia Anti-Ox Deoxidising Pro-Youth Range

Joining the trend for fresh cosmetics (L'Occitane debuted a mix-it-yerself product last year) in October, one of our favourite (and affordable) skincare brands, Vichy, will launch the Aqualia Anti-Ox Deoxidising Pro-Youth Range in October.

The Aqualia line first launched in 2007 and it was unusual for the brand in that it is non-issue specific. Aimed at providing extra hydration to skin no matter what type or tone you have, it can be used alongside any of their existing ranges like Normaderm, for example.

Now though, Aqualia's ramping up with this new extension that's all about targeted anti-ageing. Products include Aqualia Anti-Ox Deoxidising Pro-Youth Hydrating Care SPF12, €20, and Aqualia Anti-Ox Anti-Fatigue Ice-effect Eye stick, €16.50. The magic ingredient is "Pure Citrus Polyphenol, a pro-regenerative antioxidant which improves the 3 indicators of youthful skin resulting in a smoother skin surface, more even complexion and leaving the skin with a radiant glow."

But the most exciting product for me is Aqualia Anti-Ox Serum and Powder. Costing €30, there's an element of DIY here as you need to mix the two together to activate the ingredients. This fresh cosmetic will stay good in your fridge for up to 21 days, and the brand are promising that you'll notice a change in skin after two weeks.

Sounds good to me: but would you use it?