Eye Like it: H20+ Introduce the First Micro-Powered Eye Patch

"Power beauty is a hot new trend", declared Brent Ries, global education manager for US brand H20+, when we met last week. Slightly disappointingly, power-products don't sing high-octane ballads at you while you smooth them on. Nope, what Brent's on about is turbo-charged skincare that performs, such as serums packed with intensive doses of good-for-you nutrients, antioxidants and collagen-boosting peptides.

Rather like H20+'s newest trio of products, in fact. Daily Defense Serum, Wrinkle Release Pen and Instant Power Patches join the Sea Results line, which already includes one of my lazy-ass picks, the hassle-free, works-while-you-kip Overnight Perfecting Peel. While there's nothing radically new about the Daily Defense Serum, €55, (a silky-feeling thin fluid for use morning or night depending on your routine) and the Wrinkle Release Pen, €30, (a silicone-enriched gel to mask fine lines), there is one very interesting new development in this holy product trinity.

Turns out that in the case of the Instant Power Patches, Brent's not exaggerating his power beauty claim, because these babies are quite literally operated by a teeny, tiny electrode that's embedded inside each stick-on wrinkle-reducer. Why, though? The brand says that the small electrical charge produced helps to propel embedded nutrients into the skin, boosting collagen production and giving you a reduction in crows feet and fine lines. All that helps to explain the price: you'll lay down €70 on a box of six treatments, for use once a week.

I was dying to get home to check them out - it's been a while since I got genuinely excited about a new 'n different skincare treat. On the way back I had to stop at the bank, and in the midst of trying to work out how to transfer some cash from one account to another using Bank of Ireland's arcane and deeply unhelpful pay-in slips, I forgot the bag of H20+ goodies at my feet and walked out without them. Doh.

You can find three new products on counter now, at H20+ stockists nationwide.