Caitlyn Jenner revealed as face of #HMSport campaign

Hot on the heels of her Mac partnership, Caitlyn Jenner has now been revealed as the face of the new sportswear campaign from high street giant, H&M.

She also posted the pic to her own Instagram account, saying 'can't wait to show you more of this inspiring and amazing campaign'.

But before we see the full campaign, we'll see her Mac campaign hit shelves in April.

Is this proof that there are ever decreasing circles of celebrity in marketing terms? She'll be fronting the new Tourism Ireland campaign at this rate.