Breaking Beaut.ie News: Ryan Reynolds to be New Face of Boss Fragrance

ATTN women who like handsome men in scent ads (all of us, so): Hugo Boss - a brand with a tradition of handsomeness, it must be said - has just signed Mr ScarJo himself, Ryan Reynolds, as the face of a new male fragrance.

It'll launch later this year under the brand’s classic Boss line, and he was chosen for his "style, charisma and self-assured masculinity [which] make him the natural embodiment of the brand’s sophisticated, contemporary image."

There you are now!  D'ya reckon he's a good choice? Have at it in the comments.