Before Their Dublin Debut, Meet Benefit's Maggie & Annie!

How excited were you when you heard that the daughters of one of Benefit's founders (and nieces of the other!) are going to be jetting over to our fair isle to meet with Beaut.ie readers next Tuesday?

If you were any way as delighted as we were you'll have had your ticket bought, outfit planned and list of questions at the ready before you could say Boi-ing!

We broke the brilliant news earlier this week that the two beauty gurus and Benefit Brand Authorities will be in Arnott's on Tuesday, December 9th to solve common beauty dilemmas and to answer YOUR pressing beauty-centric questions. They'll also be talking trends and hosting fabulous masterclasses. Don't have a ticket yet? Well you had better get your pink, sparkly skates on! Maggie and Annie are in town for one night only and you won't want to miss this fabulous soiree. 

We think Maggie and Annie are the coolest gals in the beauty world but don't just take our word for it, let us introduce the Benefit Beauties to you...

Maggie and Annie Ford Danielson were born and raised in Benefit City aka San Francisco. The sisters grew up with Benefit (so lucky, think about those samples!) watching their mammy Jean and her sister Jane creates the global beauty empire from their kitchen up.

With an unsurprising knack for make-up artistry (wonder who they got that from..?!) Maggie and Annie know Benefit products inside and out and around - we can't WAIT to meet them in person!

Says Maggie, "Both Annie and I never had this grand plan to join Benefit. It was never spoken about at home like “someday when you girls join the biz….”  In fact I thought I was going to be a doctor and Annie wanted to be an interior designer. Funny how things turn out though!  Jean & Jane never “rolled out the pink carpet” for us so to speak at Benefit.  They expected that if we wanted to join Benefit that we’d have to work our tails off from the beginning.  And so we did!

When we officially started in 2006, Annie worked retail at one of our boutiques in San Francisco and I worked in the New York area in department stores doing special events.  It was invaluable training for basic selling and really learning about the products and the customers.   Then in 2008 the CEO approached me because Benefit was going to start a partnership with HSN and would I be interested in running the business and also Annie and I would go on TV to sell Benefit products.  It was a huge undertaking but it’s been so rewarding and so fun!

We also represent Benefit globally as the Global Beauty Authorities, doing everything from PR events, customer events, digital videos, social media stuff…you name it!  Additionally Annie is the Guardian of the Brand DNA which means she makes sure that the core DNA of our brand is upheld across all of the different platforms a person could experience the brand (products, visuals, social, digital etc).  It’s very important that as we grow, we stay true to who we are and where we came from!"

Don't miss this incredible opportunity to meet the darlings of firm Beaut.ie favourite Benefit. Tickets to THE event of December cost only €15 - and are redeemable on fully redeemable against Benefit products on the night. Hurray! You can buy your ticket by email (send your name, preferred choice of masterclass time and your phone number to benefit@arnotts.ie, Arnotts will contact you to arrange payments over the phone) OR you book via the counter by calling 01 8050539.

Signing up is easy, just email your name, your preferred choice of time and your telephone contact details to benefit@arnotts.ie and Arnotts will contact you to arrange payments over the phone – tickets cost only €15 and will be fully redeemable against Benefit products on the night!

This will be a glam night to remember. See you there! x