Anti-ageing cream for beginners

What are you supposed to use if you're starting to become a bit concerned about the effects of ageing, but most of the products out there are designed to treat existant lines and wrinkles? In other words, how do you go about stemming the tide before it turns?

Well, either you believe the 'here comes the science' jargon that cosmetics companies use to sell us their wares or you don't, but you're never going to go wrong with using a decent moisturiser twice a day, are you? So I might be giving this a try: Olay have launched a new anti-ageing moisturiser as part of their Total Effects range. It's called Total Effects First Effects and it's apparently an anti-ageing Moisturiser which is powerful enough to fight the first signs of ageing, while still being gentle and compatible with the needs of younger skin.