And the Award for Batty Gadget of the Week Goes to...

I know we bang on and on and on about sun care and prevention being better than cure, and I am a firm advocate of always wearing some form of SPF, but even I'm a tad baffled by this new launch.

Unlike most of the 'unusual' gadgets we feature, Cush'n Shade wasn't invented in Japan. Nope, in fact, this sun-protection product was featured on Dragons Den, and it was one of the 10 products which successfully gained investment capital. If you fancy investing in younger looking skin and gaining that youthful advantage (see what I did there?) then you can get your very own Cush'n Shade at Aer Rianta retail for €24.95, or online from www.cushnshade.com.

But ladies - I have to know - would you be seen on the beach with one of these?