All Soft with Redken

Fancy a haircare range that can actually soften the hair cuticle and tansform a dry, brittle barnet into soft, luxurious locks? Oh yes, so do I!

The newly reformulated Redken All Soft range provides intense softness and deep conditioning with incredible, natural movement and bounce. Plus, in its newest formulation it’s suitable for even the finest of hair! The results? Stronger, more manageable gruaig, which shines with health.

Now, here comes the science, from the very press release of Redken themselves:
This revolutionary system enables three oils to be delivered to the hair for both internal and external softening action.

• ILLUMINATE: Gold CamelinaTM adds luminous and luxurious shine to the surface of hair.
• SILKEN: Avocado Oil provides replenishment and intense silky softness.
• INFUSE: Olive Oil conditions for inside-out, incredible suppleness.
• FORTIFY: Silk Amino Acid helps provides strength and compensates for loss of protein.

Oooh, and if a re-formulated range wasn't enough, they've also gone and added two new products to it: Velvet Whip, €22, a thermal softening treatment for dry / brittle hair. It's a leave-in cream that can be used daily prior to blow-drying and it helps to restore softness and improve texture - plus it helps in the prevention of heat damage. The second new product is Gold Glimmer, €20, a finishing treatment that provides intense and vibrant shine while taming fly-aways.

If you're new to the All Soft range then it also contains the following products:

• All Soft Shampoo €15 Gently cleanses, conditions and detangles dry/brittle hair leaving it soft, shiny, with movement and fly-aways controlled.
• All Soft Conditioner €17. Provides fast detangling to prevent breakage, while returning lipids to the hair surface for intensively soft, smooth touch and natural movement. Helps resist humidity, control fly-aways and restore shine.
• All Soft Heavy Cream – luxurious treatment €25.30. Rich moisturizing cream that intensely softens the driest of hair. It leaves hair feeling extremely soft, conditioned, and very touchable, with radiant shine.
• All Soft Silk Fuel €22. Durable, inside-out softening treatment instantly transforms the texture of very dry/brittle hair to a softer, shinier, more manageable condition without weighing hair down. The most intense treatment in the All Soft range.

As with all Redken products, the range is exclusive to salons. Call 01-6045920 for stockists near you!