Ah, Would Ya Look! Armani Models Shoot AW14 Campaign on Our Own Dollymount Strand

They're not the usual sort hanging out in Dollier... They're almost ethereal beings. One of them can levitate across sand in stilettos, which is truly remarkable. 

The powers that be at Emporio Armani chose the backdrop of the Poolbeg Powerstation for their Autumn Winter 2014/15 campaign as they were looking for somewhere "striking." That's code for 'romantically desolate' and 'bound to be deserted.'

Windswept and interesting it sure is, and the Irish Film Board pulled out all the stops by just letting the scenery speak for itself. The models help too. Although someone would want to warn this fella to mind his footing in the long grass... never know what you might find. General rule is steer clear of the arbitrary bits of tissue.