Lets Twist Again: Rimmel 1-2-3 Looks Mascara

Incoming from Rimmel shortly (date is TBC) is 1-2-3 Looks Mascara, €9.91. Like Avon's dial-up Spectra Lash mascara from last year, this features a twisty mechanism you can open or close to ramp up the effect. The wand itself is a fairly classic-looking on-the-slim-side bog brush-style affair, as opposed to a spiky hedgehog style applicator.

While I haven't tried this out on my own lovely lashes yet,  I got a bit excited when it arrived and thought you'd all like to see some pix of this new doofer, which makes claims that are all to do with volume.  So, depending on the level you twist from one-to-three, you achieve varying va-va-voom effects.  Level one delivers three times more volume than yer own lashes, level two gives you up to five times more fatness and if you take it up to three, you get ten times the lash-thickenin'.

In case you're absolutely baffled and bamboozled as to how this all happens, it's pretty simple: as you turn the dial, the inner tube widens, so more product gets onto the wand. So, it's mostly a gadget, but if it should turn out to be a good volumising mascara in any case, then there's an immediate point of benefit with the twistyness, and that's the whole thing of having to have two products for day and night - this potentially could be dialled to one for day, and up to three for evening.

Would you be interested in giving it a whirl? Naturally, I'll be trying it out this week and will report back STAT, comrades. A pic of the open product plus wand is after the cut.