By jaysis, are we spoiled this week or not?
First there was a new campaign featuring David Beckham in his undercrackers for Armani and now we have that well-known prickish attention-seeker 'lothario' and ex-Sun editor Piers Morgan stripping off (save what appears to be a deflated beaded cushion cover) for Burger King's new 'n sublime scent, Flame.
It launched in the states last year and now the men of the UK (and hopefully Ireland, oh say it'll be so) can treat themselves to the fragrance, touted as "the scent of seduction. With a hint of flame-grilled meat."
Advertised
Veggies beware. And women.
And basically anyone with a nose.
£4.99, hopefully not coming to a pound shop near you.
