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MEN, specially for you, L’Oreal have introduced a fancy colour-coding system on all their Men Expert products, because they know that MEN lead busy, important lives, where skincare must be practical, efficient and most of all, MANLY.
Ah, all joking aside, what they’ve done is handy. 4 areas of specific concern have been colour-coded so you can quickly hone in on what you need (y’know, in between board meetings and whatnot). Red is for Vita Lift, to fight sagging skin; Blue for Wrinkle Decrease, their anti-ageing line; Orange for Hydra Energetic, for use on dull, dehydrated skin, and green is for Pure & Matte, ideal for you if you’re prone to shine and oil – which a lot of men are.
So what else have they done? Three new products join the existing line. Hydra Energetic Turbo Booster Intense Recovery Moisturiser, €20.99, is packed full of skin-friendly Vitamin C to fight the signs of fatigue – from all those late nights slaving over the company merger, no doubt. If your important man-job takes you outside a lot, then you might consider Hydra Energetic Anti-Fatigue Moisturising Lotion with SPF15, €17.47, and lastly, all men should use a scrub on a regular basis, and this one sounds like a winner: Pure & Matte Scrub is designed to unblock pores and tackle excess sebum, and costs a mere €8.99.
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hee hee .. lots of men are colour blind and cannot tell the difference between red, green and brown … !!
Got a free sample of the turbo booster in my marathon race pack this weekend, was going to give it to one of the blokes in the office but might give it a try meself. ‘Intense recovery moisturiser kick start wakeup’ – def what I need in the morning!
[...] very quickly that I am posting the wrong shit. Must try to be sexier. Good news that L’Oreal have recently exapanded their men expert range. fight the signs of [...]
Nice review, pitty about the petty remarks about men been so busy, kinda sad really.Just face it men just dont need to take as much time to look good as women do. So why waste that time on making perfection any better.
Paul – it’s more aimed at L’Oreal’s perception of how men behave than ours, based on their marketing spiel. But thanks for the in-depth analysis on the grooming needs of men vs women.