To think only last week we were bemoaning the state of feminine hygene advertisements .
Check out this ad for Hello Flo, which uses the word 'vagina' AND (my fave) 'vadge' and just generally acknowledges that periods are not, in fact, a blue liquid that results in an insatiable urge to go roller-blading in white trews!
The ad shows a young girl getting her first period at Summer camp, and taking her new role as camp gyno a bit too far. She uses a megaphone to tell a fellow camper she 'knows her cycle' and gives a 'menstruation demonstration' using a Dora the Explorer doll and a squeezy bottle of ketchup. Eventually she goes mad with power and is replaced by Helloflo.
Helloflo sends out tampons, pads and sweets every month as part of a subscription service, which seems an unnecessary and shame-based business model. So the ad does raise the question of whether there's any real need for a service that essentially preys on people who might be embarrassed/ashamed to buy tampons.
But while Helloflo as a service exploits the stigma surrounding lady-parts, their advertisement has really furthered the cause of acknowledging periods exist! Hooray!
Remember Bodyform's hilarious viral video? Well for me, Camp Gyno is carrying on that proud tradition.
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I'd love to see more of this! What do you think?
