L’Oréal Professionnel are getting even appier! They broke new ground with INOA, L’Oréal Professionnel’s first no ammonia, permanent hair colour – and now they’re bringing us another amazing and innovative new smartphone app, INOA Colour Capture.
Using all sorts of fancy pants technology like augmented reality and geolocation technology, INOA Colour Capture sends users on a mission to capture thousands of virtual INOA colour bubbles in participating salons across the UK and Ireland.
By capturing a bubble, you can win a luxurious INOA Hair Colour service or a fantastic INOA COLOUR CARE sample pack at all participating salons.
Thousands of bubbles were released last week – and now’s your chance to capture those virtual bubbles on your mobile in three exciting ways. When a prize bubble is captured the winner can make their INOA colour booking or collect their INOA sample pack from salon, depending on the bubble captured. There are 3 ways of capturing the bubbles; Street view, Map view and List view
These virtual colour bubbles represent two different types of prizes:
- Over 15,000 INOA Nationwide complimentary colour services available in salons Nationwide
- Over 90,000 INOA colour care sample packs (one shampoo, one masque & one conditioner)
What are you waiting for – there’s TONS of prizes up for grabs!
Here’s the link to the app – get going!
And to celebrate the launch of the app INOA would like to give Beaut.ie three fab prizes!
THE PRIZE: Three of you will win a fantastic INOA Hair Care pack!
HOW TO ENTER: Simples – just leave us a comment on this post
Ts&Cs: Competition is open to residents of Ireland North or South; you must be over 18; no cash alternative is possible; our decision is final and competition closes at 5pm 17th Sept 2012. Winners will be chosen at random from comments. Beaut.ie never shares your details with anyone else.