Exclusive! Urban Decay Build Your Own Palette: First Look, Pictures & Information

By Beaut.ie | March 28 2012 | 43 Comments

Urban Decay Build Your Own Palette

Some of the whopping 66 colours on offer

I’ve had to sign two non-disclosure agreements recently: the first was to keep the Body Shop’s announcement of Lily Cole under wraps until they were ready to go public, and the other one was for this.

This? Oh, it’s Urban Decay’s May-arriving Build Your Own Palette launch, and it’s bloody bloody exciting.

Urban Decay 77 shadows

The entire colour range

66 smooth, creamy shadow shades in a new formulation with less binders and more pigment (they are beautifully buttery and you’ll have tried them already if you own Naked 2, for example) are re-designed to easily custom de-pot and pop from their pans to slot into the brand new six pan palette, currently available in one design, which you buy for €17 and which includes a brush, a large mirror and one shadow, Walk of Shame. Basically, you make your kit to your specs: you choose the other five shades and finishes you’d like – essentially, you custom-design your palette your way.

urban decay shadow single

The new shadow singles: the whole centre of the shadow now pops easily out and sits into the new palettes

There are mattes, glitters, shimmers, more neutrals than you can shake a stick at and lots of old faves are included like Oil Slick and Midnight Cowboy. Shadow singles will be the same price as now – €17 – and of course you can leave them in as-is if you don’t want to de-pot them. There’s no onus on you to do it all at once either; buy one shadow and your palette and build your perfect set over time. It would, of course, be a very expensive exercise to purchase in one go – €102.

the urban decay build your own palette case

The Urban Decay Build Your Own Palette: launching in a six pan version, it’s very similar to the Naked 2 packaging, sturdy aluminum, closes well and will be nicely transportable. Will they roll out other pan sizes? I think they’d be mad not to!

open urban decay palette

And the open palette with the included colour, Walk of Shame and brush. It’s got space for six pans, and comes with a large mirror in the lid.

urban decay build your own palette

For an Urban Decay junkie, this is exciting news. Better? This brand is cruelty-free.

(apologies for crappy iPhone pix – I had no idea when I was attending this launch I’d be previewing this so didn’t bring my Big Camera Wot Takes The Good Photos. But if you do share ‘em, please link back and credit, thanks!)

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43 Replies to "Exclusive! Urban Decay Build Your Own Palette: First Look, Pictures & Information"

  • Sarah says:

    WAAAAAAAAAAAAH- so expencive , so beautiful, so so mine :(

  • Sarah says:

    Amazeballs, they are my favourite eyeshadows, the quality of the pigment is unbelievable! When i can afford this i will definitely be buying!

  • Sarah* says:

    Hey other sarah, gonna put a star beside my name to distinguish ourselves :)

  • LauraLou says:

    Gorgeous, but so expensive! Think Ill stick to 20 eyeshadows from inglot for that price!

  • Aifs says:

    I love UD shadows. The quality is amazing. I really like the idea of choosing the shades for your palette. I’m a teeny bit disappointed that it’s not a little cheaper – like when you buy the MAC pans. It does show that their own palettes are good value. I’ll be purchasing this alright, but maybe not in one go.

  • Banjaxed says:

    Is it mad that I don’t care about the price of this – I still want it?!!

    I love Urban Decay shadows but there are so many of them that do not work for me (ie. with glitter) and this idea of building your own palette is brilliant!

  • chantelle says:

    Drooling (and saving)

  • Fiona says:

    So you can carry the shadows about as singles OR de-pot (!) into the palette? Fantastic.

  • Actionmags says:

    So pretty although (places grown up hat on) I am sure I have most of the shades from the book of shadows palettes – I always wonder how one shadow is 17 and the palettes around 40 … Wonky Maths

  • donna crawford says:

    wonderful review and great concept to customise your favs !!! I will opt to collect them as I go an fill the palette

  • Em says:

    Very tempted but I just got an Inglot palette and currently want to kinda marry it it’s so good, so might give this a miss!

  • BerG says:

    This is `didley’ as TLF says for Deadly. I think the €17 for a shadow the new palette and a brush is great value. You can start off with that and then build it up as you get the sheckles. Can’t wait to get one, as it will be so handy for travel.

  • ZsaZsa says:

    I love the idea of building your own pallet and going from my Inglot Freedom Pallet experiences, making your own pallet is very addictive. I’ve a few Inglot Pallets which I love so I think I’ll give this one a miss.

  • Sinéad says:

    My face shadows ever! Can’t wait to build my perfect palette yay :))

  • Sinéad says:

    My fave shadows ever! Can’t wait to build my perfect palette yay :))

  • Ann says:

    I have been ooing and aahing and thinking about buying urban decay for a long time now…..are they really that good ? I love the packaging and fondled one of the 2 versions in Debenhams but there was no price on it (or anyone to ask)…..what is the difference between Palette 1 and Palette 2 and what’s the usual RRP ? Appreciate any feedback ?? Thanks….

  • MissNoStars says:

    the price is insane sure you can get a regular UD pallette for about 40 euro so buying two of those would surely give you the colours you wanted for less than the price of six hand picked ones

  • Oooooh girlies making me want to do a blog post on it. Will of course link back to this post if I do get a chance to type it up!!

    Did anyone see the Kandee Johnson video or Leesha from xSparkage video on this palette?

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