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Maybelline Instant Anti-Age The Eraser Foundation & The Smoother Primer

By Beaut.ie | January 17 2011 | 28 Comments

Maybelline

You may have seen me Twittering and Twitpiccing about this on Friday, so what’s the haps with Maybelline’s new foundation and primer launch, then?

We were sent one of each to test and here’s the gen. Instant Anti-Age is an affordable anti-ageing duo aimed at those of us who want our foundation to do a little more than merely provide colour and coverage.  While everyone likes and can use a primer, the foundation in particular isn’t a young-skin launch at all. Avoid if you’ve got a young, blemishy, break-out prone complexion, though older gals with a little oil to control will probably be ok with it.

Make no mistake, the brand is firmly planting this range at the feet of older women – think 30-plus. And where this differs from serum and skincare-alike base offerings from brands like Dior and Estee Lauder is that it’s easily available in your chemist at a price you’re likely to not need a second mortgage in order to afford.

As this is Maybelline, stable-mate of novelty applicator kings L’Oreal Paris, the brand can’t resist a few gimmicks – the pencil-eraser shaped applicator on the foundation is one of ‘em, but that doesn’t detract from the actual products themselves. In a nutshell, this launch consists of a foundation and primer, called Instant Anti-Age The Eraser Perfect and Cover Foundation, and Instant Anti-Age The Smoother Skin Retexturizing Primer. Each costs €15.49 and they’re available now.

Lets take a gander at the primer first, shall we?

primer

If you’re a fan of silicone-based primers like Smashbox Photofinish and Gosh’s Velvet Touch primer, you’ll get along nicely with this. A lot of people – specifically those with oily skin – complain that the Gosh version is too liquid and oily, so good news: Instant Anti-Age The Smoother Skin Retexturizing Primer is much more like Smashbox in texture and is not a bad dupe for it at all.  And it’s around half the price, too – though you only get 7ml in the pot.

maybelline primer

Apply a small amount of this to skin under makeup and you’ll see a skin-smoothing effect: silicone primers are excellent at instantly masking fine lines and noticeable pores and tend to give a really nice base for makeup. I think oilier gals will be fine with this too.

So, the foundation itself.  Anti-Age The Eraser Perfect and Cover Foundation comes in six shades: Ivory, Cameo, Nude, Sand,  Fawn and Sun Beige. Six ain’t a lot, and this isn’t really going to cut it for anyone with a skintone under about a Mac NW20. I got 010 Ivory to try, and it’s what you’re looking at in these shots. It’s quite apricot-toned and isn’t a bad match for me – as a reference I am an NW15 – but it is about a shade too dark, so take note if you’re particularly ghostly. I found blending it out well towards the jawline worked ok, but ideally I’d love to see a paler shade or two.

maybelline the eraser

The foundation comes in a sealed tube with a soft, rounded applicator on top – the eraser, y’see. This contains thousands of soft microfibres, say the brand, and to apply the product, you twist the red portion clockwise until the product begins to seep through the top. Texture wise, the applicator is like a sponge with a fleece coating and does work well to distribute and blend the foundation, though I did a final adjustment with my fingers just to make sure all looked nicely even.

The head is small and soft enough to get in at the eyes and nose and while you can’t clean it the way you can YSL’s Perfect Touch, for example, Maybelline says the product has an anti-microbial system and excess can be wiped off the applicator with a tissue. I’d recommend you don’t loose the supplied clear plastic cap or you could find your eraser feeling not so nice pretty quickly.

Gunk-wise, anti-ageing claims come from the fact that this has collagen, glycerin, an antioxidant goji berry complex and an all-important SPF of 18.  There’s also silicone in the mix too, for slip and added smoothing. Coated pigments are designed to help light reflect evenly off the skin’s surface, giving what they say is a soft-focus finish – and if you use in conjunction with the primer then you’ll look even smoother. In addition, the claim here is that over time and use, skin will feel firmer and look younger.

There are apparently clinically proven results to back the claim, but I don’t know the size of the sample or the sort of results that were delivered, so bear that in mind.

maybelline swatches

In wear this is comfortable on my dry skin: it’s nicely fluid, blends well and delivers medium coverage. It’s not shiny or glittery – which anti-ageing foundations can be – and it’s not overly dewy or moist, plus it seems to set and wear well over the course of a day with no accentuating of dry patches or settling into lines.

I wore this twice over the weekend and was pretty happy with it. It’s not the most amazing foundation I have ever tried – it kind of does that ‘bitty’ thing on me where it seems to separate out a little on areas like the nose – but as an affordable offering for older skins with proven ingredients and a good price, I say props to Maybelline. While L’Oreal Paris has some serum foundation offerings in the mass market already, this is helping to bring the previously pricey and exclusive treatment foundation offering to many, and that’s a good thing.

Any gripes? Yes, as mentioned, the shade choice is quite small, and you only get 20ml in the pump, which is 10ml – or a third – less than most foundation offerings.  That’s a big reduction. But if you find a shade to suit and you have concerns about ageing, dry skin, you insist on a decent SPF and affordable price-point, then you’ll likely be pretty happy with this.

Anti-ageing, Foundation, On a Budget, Reviews , , ,
 

28 Replies to "Maybelline Instant Anti-Age The Eraser Foundation & The Smoother Primer"

  • Sorry Kirstie but I think the eraser thing looks weird! It’s one of those things, like the seeds in a pepper, that make me shiver! Just weird!

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  • Eeeeeekkk, your article reminds me that I am now considered an ‘older woman’……….. sigh… I hit 32 in a couple of weeks and yet I keep thinking I’m a spring chicken… :-(
    Time to get real and consider ‘anti-aging’ foundations…

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  • Hmmmmm…..don’t reckon I’d go for this. Well I know I’m not the target market, but still it looks quite gimmicky, (a lá the L’oreal roller foundation!! :P). I’d say after a while the applicator would get really yucky and unhygienic….I’m def not a fan of makeup with built in applicators. Although the primer appleals……good for oily control…….Errrr, although it is v small for the price :(

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  • Sorry, but something creepy about the phallic like photos! And the skin looks like a dead person’s skin. Sorry again – I’m not usually negative about any of your work.

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  • ha ha! I think I better invest in some gloves for my dead persons hands!!!

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  • I don’t really get why they attach applicators to foundation. I just think they seem so unhygenic. I have a YSL Perfect Touch in my stash (only use it the odd time) and I never use the attached brush to put it on, I squeeze it out on my hand and apply with my own brush from there. I know you can wash the applicator heads but I still wouldn’t be a fan – maybe it’s just me!

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  • Anyone else think the shape it a bit eh, odd? No, just me then! :D

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  • you know what, normally I have the dirtiest mind going but the significance of product squishing out of a rounded tip completely passed me by. I apologise unreservedly. Back to full smut from this week on.

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  • Kirstie- Glad I’m not the only dirty minded one!

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  • Do Maybelline do a primer for younger skins or would this one work? I’d like to try out a cheaper one before investing in the likes of smashbox.

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  • yes, I would say anyone can use the primer, for sure. It’s a good bet, I liked it!

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  • The primer sounds like the Clarin’s Instant Smooth one so I would try it but I’m not sold on the foundation. Dead person’s hands, ha, God forgive me I have a dead person’s face today.

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  • baglady – this isn’t like clarins perfect touch actually – that’s a lot more like L’Oreal Paris studio secrets primer. Firmer and opaque, like. Oh the ways of primers! This is really like smashbox photofinish.

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  • Oh my, I wouldn’t normally notice this type of thing, but those photos are just whispering phallic innuendo to me! And I agree that the applicator looks sort of creepy with the foundation oozing out. *shudder*

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  • Kirstie – thanks for that, I’ve never tried the Smashbox one so I may try this instead.

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  • It’s a very orangey colour for Ivory. And this is the palest colour? eek! Pity it doesn’t come in Dead Person’s skin colour – that would be perfect for me! :)

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  • I saw this in my reader and my mouth literally fell open – that is quite possibly the rudest image I have seen in WEEKS, which may say more about how exciting my life is than about Maybelline itself. Shudder.

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  • Ha Polly me too, “for reference I am a -1, Corpse” :)

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  • I’m glad I’m not the only one who is totally freaked out by those images…I can’t quite put my finger on why!

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  • The shape of the foundation bottle scares me…

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  • The shape of the foundation bottle scares me…

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  • OMG how did I miss that… those photos of the bottle&applicator thingie are a total smutfest waiting to happen… (the look of the applicator is giving me the, er, willies)

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  • So glad it wasn’t just me who thought the applicator thingie was “interesting” looking.

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  • yizzer a pack of dirty bitches!

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  • Oh god, can’t stop laughing – combine the shape of the first product with the consistency of the second product & it’s like something that would be produced at an Ann Summers party – I don’t think I would feel particularly comfortable rubbing either on my skin!!

    And sorry Kirstie, but the dead person’s skin comment made me nearly have a little wee :)

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  • hee hee girls thanks for the laugh!

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  • I love “yizzer a pack of dirty bitches! “

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  • ER nearly €16 for Maybelline???? i don’t think so.

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