‘Lucky Dip’ Make-up Sales: A Good Idea or a Bit Mental?

By Lynnie | May 17 2011 | 16 Comments


Ah, Lucky Bags. Do you remember them? Beloved of childer, these sealed paper or plastic baggies containing an exciting lucky dip of mystery goodies could be procured in any pound or corner shop worth their salt and were all the rage when I was a youngster.

Lately, though, I’ve noticed brands using lucky dip stylee sales campaigns to market their wares to beauty-lovin’ adults rather than discerning sweet-toothed kids. Nails Inc. run occasional promotions on their website offloading selling five or six bottles of their full size nail polish for less than a quarter of the price of what they’d usually be, which sounds awesome. The catch is that you can’t choose which colours you get: a random assortment of shades are boxed up and sent out to you.

This sounds like absolute genius on the part of Nails Inc. – “Guys! I just thought of a way to get rid of all those gammy colours that are piling up in the stockroom and get some cash in!” – but I’m not sure how great it is for the consumer. To be perfectly blunt, wouldn’t you have to be a bit of a sucker to hand over your hard-earned for mystery nail polish shades that you might, y’know, hate?

What do you reckon, ladies? Would you take a chance on a lucky dip sale if the price was right, or do you prefer to know exactly what you’re getting for your bucks?

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16 Replies to "‘Lucky Dip’ Make-up Sales: A Good Idea or a Bit Mental?"

  • ams says:

    Its a bit like the sealed boxes of makeup they have in TK maxx. Unless you can google the colours its impossible to know what you’re buying – generally not worth it IMO.

  • Snowdrop says:

    Yeah, agreed Ams. those sealed packages in TK max drive me mental, as they put aloud of diiferent products and colours toghether, so not only can’t you see them, but you can’t test either.

  • Feefurs says:

    not a bargain if I never use it so Nope, these lucky dips are not for me

  • niamhygiggles says:

    Maybe if I knew what products I was getting. I’d happily try out the nails inc one. Chances are you’d use the colours at some point. However, Avon do this and the idea that I could be getting foundation the completely wrong colour/formulation or an awful colour lipstick or just some random product I don’t even know what its for puts me off .

    Things like eyeshadows, nail colours or even eye liners I might give a go. Products were variety in the kit are a must.

  • Shanna says:

    If I was bored and had the oul plastic to hand, I probably would fall for this. But I’d never buy anything without seeing it first, knowing my luck it’d be full of stuff that would look gammy on me.

  • Emz says:

    Not my cup of tea – I like to know what I’m getting for my money.

  • niamh says:

    I like these ideas because (a) they may suit you and youve got yourself a bargain. (b)if they dont you can give them to your siblings like i give loads of makeup to my sister or mom unlike me there both absolutely stunning and everything suits them.

  • ihoiyaaa says:

    ahhh would you risk it for a biscuit?

    no i wouldnt be arsed with this tbh!

  • Fran says:

    I like the idea of this kind of. It reminds a bit of birch box which I hear all about all over youtube, if that came to Ireland I’d definitely sign up for it

  • Aisling says:

    Not. A. Chance.

  • colours says:

    This does sound like a bit of a ploy for them to get rid of the crap stuff….but it’s the kind of thing I’d fall for!

  • Kara says:

    I bought the Nails Inc Lucky Dip before the most recent one, and I was quite disappointed with the colours. I got 2 pinks and 4 dark colours which all looked exactly the same.

  • Aileen says:

    No not for me, would prefer to spend my cash on what I do actually want rather that getting stuff I don’t want. Thing we all gathered enough stuff we didn’t need thanks to the celtic tiger….much more fussy now and if companies want to offload slow sellers let them reduce the price!

  • tiana says:

    I did the Nails Inc lucky dip last week and the polishes arrived yesterday. Maybe I got lucky but I love all the colors that I got:
    maple st
    villiers street
    berkeley sq ( the only one i have similar shade )
    culford gardens
    garrick street
    blenheim terrace

    all this for £15!

  • salsera says:

    I bought a sealed Stila kit from TKMax, and the lipstick couldn’t be more perfect if it were made for me. HG product, in fact.

    I then sold the rest on ebay. (Stila’s been discontinued, so you’ll deffo sell them).

    I did get stuck with an eyeshadow refill, but I paid 19 quid and got a fabulous high end lipstick and sold the tinted moisturiser for 6 yoyo (I think).

  • Makeup says:

    Well, it sounds exciting.

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