Pantene Aqua Light ad: Swish me swiss!

By Aisling | October 1 2010 | 29 Comments

Now we do love a bit of Cat Deeley.

Sure isn’t she a down to earth lass who won our hearts with our favourite hangover telly CDUK (oh how I miss that) and her antics with Ant and Dec. When she went on to present Stars in Their Eyes it was as though she had taken irony to a whole new level.

But Cat – and I speak for myself here – I find the Pantene Aqua Light Swish ad supremely annoying.

Anyways I watched a video telling us just what it takes to get a hairdo like the Swish one. And it’s not simply a quick wash with Aqua Light unfortunately. Enough hairspray to cause another hole in the ozone layer, rollers, backcombing and blasting with a hot dryer. But that’s fine, I mean how can you have a hair ad without a lot of, er, hairdressing.

Unfortunately though I’m sorry Cat. You’ve a fine mane of hair but I find myself reaching for the switch button on the remote every time the Swish ad comes on.

What about you? Like it or loathe it?

Celebrity Watch, Hair , ,

29 Replies to "Pantene Aqua Light ad: Swish me swiss!"

  • Kirstie says:

    yes, very annoying. While away last weekend in house full of women we kept doing it and then falling around laughing. By all accounts a very good product though!

  • Ems says:

    Don’t like the ad at all – would have turned me away from ever trying it only for the good reviews online & here ;-)

  • Trillian says:

    It’s totally ridiculous! Up there with the Vanessa from High School Musical Neutrogena ad in my book.

    Is it just me or have all the beauty ads gone downhill recently?

    (Maybe I’m just getting old :o )

  • daiseeboo says:

    I haven’t seen this ad yet. I do like Cat Deeley though, she is so pretty and her hair is amazing.

  • ShuGal says:

    Def. one of the most annoying ads on, imagine heading out on a Sat night & all the girls in the bar “swishing”, you’d go home blind! Also hate the the ad with a pad doing a buckaroo

  • Aine says:

    Tragic. There are loads of women on the site who’ve uploaded their own swish video though.

  • Aisling Aphrodite says:

    oh my god the pad doing the buckaroo!! Words cannot describe my hate for that

  • Lilyboo says:

    Nice shampoo but dear god why has the lovely Cat Deely lowered her standards so much to do such a ridiculius ad?! My husband stood in shock when he heard ‘the’ laugh! Is there no limit to what people will do for money?!! :) :)

  • dreamgirl says:

    Yeah, why is it most / nearly all ads targeted at women products are cringe worthy? Definitely agree about the buckaroo-ing ST.
    And I’m sure you could put your own eye out with that swishing…they should have a little warning on the ad – *please ensure eyes are fully closed before attempting to swish!

    And why do ads for constipation/ digestive health products always feature a woman? A woman carrying her handbag full of food around -how about a man with his pockets overflowing ;)

    That’s my rant done :)

  • le smurf says:

    You’ve a fine mane but you’re a bell end Cat!

Leave a Reply

Content © and partners