Pantene Aqua Light ad: Swish me swiss!

By Aisling | October 1 2010 | 29 Comments

Now we do love a bit of Cat Deeley.

Sure isn’t she a down to earth lass who won our hearts with our favourite hangover telly CDUK (oh how I miss that) and her antics with Ant and Dec. When she went on to present Stars in Their Eyes it was as though she had taken irony to a whole new level.

But Cat – and I speak for myself here – I find the Pantene Aqua Light Swish ad supremely annoying.

Anyways I watched a video telling us just what it takes to get a hairdo like the Swish one. And it’s not simply a quick wash with Aqua Light unfortunately. Enough hairspray to cause another hole in the ozone layer, rollers, backcombing and blasting with a hot dryer. But that’s fine, I mean how can you have a hair ad without a lot of, er, hairdressing.

Unfortunately though I’m sorry Cat. You’ve a fine mane of hair but I find myself reaching for the switch button on the remote every time the Swish ad comes on.

What about you? Like it or loathe it?

Celebrity Watch, Hair , ,

29 Replies to "Pantene Aqua Light ad: Swish me swiss!"

  • Kirstie says:

    yes, very annoying. While away last weekend in house full of women we kept doing it and then falling around laughing. By all accounts a very good product though!

  • Ems says:

    Don’t like the ad at all – would have turned me away from ever trying it only for the good reviews online & here ;-)

  • Trillian says:

    It’s totally ridiculous! Up there with the Vanessa from High School Musical Neutrogena ad in my book.

    Is it just me or have all the beauty ads gone downhill recently?

    (Maybe I’m just getting old :o )

  • daiseeboo says:

    I haven’t seen this ad yet. I do like Cat Deeley though, she is so pretty and her hair is amazing.

  • ShuGal says:

    Def. one of the most annoying ads on, imagine heading out on a Sat night & all the girls in the bar “swishing”, you’d go home blind! Also hate the the ad with a pad doing a buckaroo

  • Aine says:

    Tragic. There are loads of women on the site who’ve uploaded their own swish video though.

  • Aphrodite says:

    oh my god the pad doing the buckaroo!! Words cannot describe my hate for that

  • Lilyboo says:

    Nice shampoo but dear god why has the lovely Cat Deely lowered her standards so much to do such a ridiculius ad?! My husband stood in shock when he heard ‘the’ laugh! Is there no limit to what people will do for money?!! :) :)

  • dreamgirl says:

    Yeah, why is it most / nearly all ads targeted at women products are cringe worthy? Definitely agree about the buckaroo-ing ST.
    And I’m sure you could put your own eye out with that swishing…they should have a little warning on the ad – *please ensure eyes are fully closed before attempting to swish!

    And why do ads for constipation/ digestive health products always feature a woman? A woman carrying her handbag full of food around -how about a man with his pockets overflowing ;)

    That’s my rant done :)

  • le smurf says:

    You’ve a fine mane but you’re a bell end Cat!

  • Eve says:

    Thank you!!! This ad has made me hate Cat Deeley – who I liked before.
    When she says “swiiiiishhhhhh” I have to restrain myself from throwing something at the tv!
    And the Vanessa Neutrogena ad drives me bonkers too – “Neuchageena” – it’s Neu-TRO-gena!!!!

  • Emz says:

    Thanks to the wonders of Sky+ I haven’t seen this ad yet either!

  • Kirstie says:

    yeah odd that bowel ads always feature women

    when we all know that it’s men who are full of shit

    *boom boom, I’ll be here all week*

  • Katya says:

    Its the music in this ad that annoys me and also the fact that no matter what magazine you buy these days, once you open the front cover the swish ad is there in all its hard copy glory on 2 pages. Swish. But as you mention annoying ads ladies, how about that sensodyne one where they do the 60 second test? Its sooo long and cringey……

  • BerG says:

    This add is very annoying alright. I like Cat, though, got a lovely Clinique superbalm in Ginger on a recommendation from her in a magazine. Turned out to be the perfect nude colour.
    A girl at work said her hairdresser told her never to use Pantene products, supposedly bad for your hair. It seems to be one of the most popular shampoos out there.

  • Sarah says:

    Swish pish. Terrible ad. They could have put a bit of thought into it and done SOMEthing slightly interesting surely..

  • Kitty In The City says:

    On the subject of annoying ads, there’s a radio ad at the moment for Centra and a girls’ night in. Makes me want to puke.

  • BerG says:

    My number one hate for and advert is that God awful one where Wayne Rooney has his shirt off playing football. I have to reach for the remote to switch over when ever it comes on. Himself has a great laugh and lets me know when its on TV.

  • Shanna says:

    That 60-second toothpaste test ruined my life for the first couple of weeks it was on – my son would throw a tantrum every time he had to brush his teeth, and say “the man on the telly says rub it on and then drink a glass of water”. Aaaagh! WiMax got on my nerves but it doesn’t bother me now, Swish makes me want to punch Cat Deeley, and there is one ad that makes both me and the OH mute the telly, but sod’s law, can’t think of it now. At all.

  • qwerty says:

    argh, i just switch over when i see that ad……….. dont think i can ever buy that shampoo. cat deely must be morto about that ad… hope she got well paid.

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