Dove’s definitely winning the battle of haircare telly ads, beating Cat Deeley’s irritating Pantene Swisssshhh clip into a cocked hat. The ad’s smart, rollocks along and cleverly uses new lyrics set to the tune of My Favourite Things from the Sound of Music, so you’re instantly engaged with it because lets face it, who doesn’t know that song, eh? Very smart.
But that’s all by the by – what’s the product like? Me – I dunno. I haven’t given it a go yet but Dove Damage Therapy is a new line (OR is it merely re-packaged? I’m not 100% sure) of – you guessed it – damage-repairing shampoo and treatment products. If the spot’s on telly then the products are in the supermarket, so have any of you hair-obsessed Beaut.ies given them a go yet?
If you have – leave us a comment to let us know what you think!
UPDATE: The Dove press office has contacted me to say it’s not just repackaged, it’s also been re-formulated. Here’s the official line: “Dove’s Intense Damage Therapy Shampoo and Conditioner products are a new technology, infused with a special patented Micro Moisture Serum technology that repairs the surface of your hair from root to tip, and because masking damage is not enough, this works in conjunction with a new patented Fibre Active technology which penetrates into the hair’s fibre to repair, protect and condition at the deepest level.”